Case Studies
A ‘Supermarket Scorecard’ to measure who’s winning and who’s losing in the Australian supermarket battleground
The Situation –
In March, 2015, UBS engaged Solutions Marketing to develop a supermarket scorecard. The objective...
A model to clearly explain and validate a complex business opportunity in the Early Childhood Education field
The Situation –
In June, 2015, a Sydney entrepreneur formerly a teacher and now owner of a fitness business was c...
A financial model was required to evaluate the supply of fully maintained cars versus payment of a car allowance to 164 employees
The Situation – In April, 2013, Solutions Marketing was approached by a specialist GST accountant to assist with...
Read moreBusiness & Financial Plan to Estimate Loss of Profits for a Legal Damages Case
The Situation – In Q1, 2006, an enterprising female entrepreneur began the launch of a significant range of 9 ski...
Read moreAssessing brand strength relative to competitors and understanding the reasons behind that strength (or weakness)
The Situation –
In late November, 2013, Oroton Australia advised that a significant marketing investment increase...
Tracking Aldi Same Store Performance Perceptions
The Situation –
In March, 2014, UBS engaged Solutions Marketing to repeat a study we conducted 3 ½ years e...
Strategy Planning for Sales Growth for a Quality Home Builder
The Situation –
Alkira Homes is a smaller, more flexible, boutique builder of high quality homes. They target a m...
Using Focus Groups to Understand Buyer Needs & Wants and Identify the Right Marketing Mix for a Unique Home Builder
The Situation –
Ichijo Homes are a successful Japanese company which began building over 35 years ago and now bui...
Understanding the Pearl jewellery Market and in particular the Luxury Customer
The Situation –
Management believed there was a lack of clear understanding of the current & potential custom...
Strategy & Planning for a New Retail Clothing International Brand
The Situation –
The Woolmark brand owned by Australian Wool Industries (AWI) is a world recognised brand name, ha...
Quantitative Market Research to uncover More Key Insights than before
A large industrial franchise operation, ENZED, wanted to repeat a quantitative research to assess the current marke...
Growth Forecast Required to underpin a Significant Shopping Centre Expansion
AMP Capital, the owner of the Pacific Fair Shopping Centre on the Queensland Gold Coast tourist area wanted a...
Using Industry Research Analysis to help Future Infrastructure Planning
A leading Sydney home building company Clarendon was unsure as to where they should locate their next generation display...
A new market research tracking business
An entrepreneur, already a founding director of the Oporto fast food chicken chain, wanted to quantify the methodology a...
Read moreStrategy Planning for a New Market Extension
These two authors of Australian books for primary aged school children, had visions of extending the concept into a glob...
Read moreWinning New Business
The advertising agency developed great ads for their creative pitches but found that this did not necessarily win them w...
Read moreMarketing Due Diligence
The information memorandum did not include the data necessary to assess the true value of the business.
The situation -...
Retail Sales Decline
After two years of good growth in sales there was a sudden decline. Barbecues Galore, wanted to understand why.
The Sit...
Lack of Marketing Knowledge
Mariner Financial paid $75 million for the Sydney Opera House Car Park on a 35-year lease from the State Government but...
Retail Competitive Performance
A major Australian retailer, Big W, was unsure how well they were performing versus competitors in the apparel sections...
Marketing Launch Strategy & Execution to Speed Awareness & Trial of a Major New Airport Carpark
Sydney Airport Corporation Limited was keen to encourage immediate trial, but to do so would require a significant chang...
National FMCG Market Entry
A New Zealand company, Sealord, wanted to enter the Australian Canned Tuna Seafood Market.
The situation -
Sealor...
Aggressive Competitor Defence Strategy
When McDonald’s launched a 30 cent soft serve, Wendy’s Supa sundaes started losing business.
The situation...
Aggressive Competitor Defence Strategy
Big Ben Frozen Pies were losing market share. Solutions Marketing was engaged to find a cost-competitive solution.
The...