Market Research, Marketing Strategies & Business Plans for Solutions ‘Beyond the Obvious’
Since 1990 we have provided business and marketing support for over 100 mostly medium and large size businesses across over 400 projects.
Our Services
Market Research
We conduct broad industry research, and client specific qualitative & quantitative research studies for organisations involved in consumer goods, pharmaceuticals, luxury goods, brand retailing, food supply, industrial and new technologies, financial & professional services, home construction, transport and telecommunications. We custom design our research to help y...
Business analysis and financial modelling
We can analyse your business performance to find the reasons behind your current sales and profit trends, get a handle on your growth and cash flow projections, understand the cost, volume & profit implications of your options, produce a concise SWOT and fine-tune and improve your marketing mix
Business analysis – that gets down to the nitty gritty
Want...
Marketing strategy & business plans
We can help you take a fresh look at your business by clearly defining 'Where to compete' (product/service, target customer, distribution) and 'How to compete' (competitive advantage, investment strategy & functional support strategies). Our marketing strategic planning workshop can produce a business or marketing plan tailored to your needs in as little as a day or tw...
Feature Case Study
Using Focus Groups to Understand Buyer Needs & Wants and Identify the Right Marketing Mix for a Unique Home Builder
The Situation –
Ichijo Homes are a successful Japanese company which began building over 35 years ago and now builds 12,000 homes a year in Japan, USA, and Australia. They focus on building 7 and 8 star energy-efficient homes whereas most home...