Market Research

We conduct broad industry research, and client specific qualitative & quantitative research studies for organisations involved in consumer goods, pharmaceuticals, luxury goods, brand retailing, food supply, industrial and new technologies, financial & professional services, home construction, transport and telecommunications. We custom design our research to help you make more informed decisions about your Market, Customers, Company, Competitors, Brand Positioning and Marketing Mix

We custom design your research to help you make more informed decisions about your…

• Market - its scope, structure, size, growth, market shares and trends
• Customers - existing, potential and lapsed profiles, needs and wants, buying and usage behaviour, brand repertoire and usage behaviour
• Company & Competitors - Brand awareness, image & positioning. Why come to me? The value offer!
• Marketing mix – the 7p’s (product or service, price, placement, promotion, presentation, people & process)
• Advertising & communication (creative & media execution)

Get the most from your market research budget…

• We specialize in Internet Industry & Desk Research, Qualitative Research (Focus Groups & In-depth Interviews) and Quantitative Research (On-line, Telephone & Face-to-face)
• Our focus groups always have an experienced researcher and marketing strategist working as a team to uncover critical insights. We place particular emphasis on rigorous recruitment of participants
• Our quantitative surveys range from small store exit interviews to large scale national tracking studies and are designed to uncover the key insights
• Our experience in questionnaire design extracts maximum information at minimum cost
• Our promise to you is 'more for less'. You will be guaranteed - Improved research methodology, deeper analysis, better presentation, more strategic insights and lower costs

Gain valuable insights

• Our rigorous questionaire design and deep analysis uncovers more key insights
• Sometimes we add external information to our research analysis to provide you with important context – often missing from other research reports
• Our ability to interpret Roy Morgan TM data bases and recruit focus groups participants by Roy Morgan Value TM segments offers you an added advantage