CMO Delegate interests - Sept 27-29, 2010
CMO Delegate interests - Sept 27-29, 2010
This newsletter summarises the products and services the 91 Chief Marketing Officer delegates at the Marcus Evans CMO conference in September 2010, were most interested in reviewing
Tony Nix ASA, MBA Director, Solutions Marketing & Consulting
91 delegates from many of Australia's leading companies attended this Chief Marketing Officers Summit, the theme of which was largely to do with Digital Marketing with a particular focus on Social Marketing. Some of the companies represented included 3M , Allianz , American Express, AMP Capital Shopping Centres, Aristocrat, Aussie, ABC, Bankwest, Boral Building Products, British American Tobacco, Caltex, Citibank, Cochlear, Commonwealth Bank, Epworth Health Care, Fairfax Digital, Fox Sports, GlaxoSmithKline, Google, Lion Nathan, Medibank, Merivale, Microsoft (Xbox), Mirvac, nib, ninemsm. Sugar Australia (CSR), Tower, Toyota, Village Roadshow, Virgin Blue, Visa and Westpac.
86 of the 91 CMO delegates listed the products and services they were most interested in reviewing. Some listed only a few, others listed many. The broad headings were as follows with the % of delegates interested in one or more sub-segments of that category listed followed by the sub-segment interests:
- Digital marketing - 84%
- Online communities & Social media marketing - 66%
- Email marketing - 53%
- Website development & rich media solutions - 52%
- Search engine optimisation - 52%
- Digital marketing generally - 51%
- Mobile marketing - 33%
- Reward & loyalty programs - 24%
- Brand strategy, communications & management - 83%
- Brand communications - 56%
- Brand strategy - 36%
- Brand architecture - 35%
- Brand loyalty & protection - 30%
- Corporate & brand design - 29%
- Sustainability marketing - 22%
- Advertising solutions - 83%
- Advertising solutions generally - 62%
- Print - 58%
- Promotional marketing - 53%
- Direct marketing generally - 51%
- Outdoor - 41%
- Broadcast & product placement - 35%
- POP 24%
- Multicultural marketing - 9%
- Public relations & event marketing - 64%
- Public relations - 53%
- Event marketing - 42%
- Market research & business intelligence - 60%
- Market research & analysis - 50%
- Business intelligence - 31%
- Trend analysis - 28%
- Customer management - 52%
- Customer relationship management - 38%
- Customer experience management - 31%
- Customer service - 16%
- Sales force automation - 16%
- Marketing analytics - 47%
- Data analytics & management - 40%
- Metrics & measurement technology - 30%
- Marketing automation - 44%
- Digital asset management - 24%
- Content management solutions - 19%
- Campaign management software - 16%
- Marketing resource management - 10%
- Enterprise marketing management software - 6%
- Media mix, modelling, planning & buying - 40%
- Media planning & buying - 37%
- Media mix modelling - 16%
It is not surprising that most interest was to do with Digital Marketing, as that was the theme of the conference. What surprised me was the very high interest in Advertising solutions 83% (and its components including General solutions 62%, Print 58%, Promotional marketing 53% and Direct marketing generally 51%). Also the sub-segments of Brand Communications 56%, PR 53% and Market research 50%.